Store Markup – Inksoft

This guide explains how store markup works in InkSoft and how it can be used to adjust product pricing quickly within your online stores. It covers how markups are applied, where they affect pricing, and how they can help support profitability while maintaining pricing flexibility across different stores, customers, or sales opportunities.

The Store Markup feature allows you to apply a percentage-based markup or markdown to all product prices in your store. With Store Markup, you can easily manage pricing across hundreds of products at once — saving time and maintaining consistent pricing when you need to respond to changes like tariffs, inflation, or promotional campaigns.

What is Store Markup?

Store Markup lets you:

Increase prices storewide with a positive percentage (e.g., +15%).
Run promotions or discounts with a negative percentage (e.g., -10%).

This adjustment applies to the base selling price of each product in your store.

Store Markup does not affect:
Personalization fees
Decoration charges
Taxes
Shipping or pickup costs
Custom line items
Order adjustments

Here are a few examples of common product pricing setups, and how the Store Markup feature interacts with them.

Example 1: A basic product without extra options

A shirt has a supplier cost of $5.00
Your existing pricing rule adds 50%, making the listing price $7.50
If you turn on Store Markup and set it to 10%, the store will automatically add 10% to that $7.50 price
That makes the final price $8.25
You don’t have to manually change the price on every product — the store does it for you!

Example 2: A product with decoration (like printing or embroidery)

A shirt has a supplier cost of $5.00, and with the above pricing rule, it’s priced at $7.50
You also add $2.50 for the decoration work
With Store Markup at 10%, the system will raise the shirt price to $8.25
The decoration fee, however, stays the same at $2.50
The total price the customer pays is $8.25 + $2.50 = $10.75

Example 3: A product that’s already decorated (predecorated)

You have a predecorated product priced at $15.00
You charge an extra $5.00 if a customer wants to personalize it (like adding a name)
With Store Markup at 10%, the $15.00 price automatically increases to $16.50
The personalization fee, however, stays at $5.00
So the total price the customer pays is $16.50 + $5.00 = $21.50

How to Set Store Markup

In your Store Admin Panel, go to Store Markup (under Ecommerce settings).
Toggle Store Markup On.
Enter your desired percentage:
- Example: 12 for +12% markup or -10 for 10% markdown.
Click Save & Publish.

Once saved, allow a few minutes for pricing to update across your store.

Where Does Store Markup Apply?

Your markup or markdown will automatically update pricing in:

Product list and detail pages
Design Studio catalog
Cart and checkout
Order Manager and order details
Proposals
Reports (Store Summary, Order Summary, etc.)

You’ll also see the Store Markup % clearly displayed:

In the Store list view under Active Stores.
In order details with an info banner noting the markup.
In reports like the Order Summary Report.

Benefits of Store Markup

Instantly update pricing storewide.
Avoid manual edits on hundreds of products.
Quickly adapt to market changes, such as new tariffs or inflation.
Run consistent, storewide sales with markdowns.

Need Help?

If you need assistance setting up Store Markup or have questions about how it works, please contact our support team — we’re here to help.