Store Branding

This guide explains how to customize the look and feel of your InkSoft store to create a branded experience that reflects your business. It covers key branding elements such as logos, colors, images, and visual settings, helping you build a professional storefront that strengthens brand recognition and creates a more engaging experience for your customers.

 

You can access the Store Branding setting by heading to Store Admin > Store Settings > Store Branding. For best results, we recommend following the specifications listed on the setup screen for each branding component. 

Upload Logo

In this step, you'll upload a logo/graphic to represent the store. Click the "Upload Logo" button to browse images saved on your computer and select the Logo choice for your new Store.

Pro Tip: A vector .SVG file is the recommended format. The resolution will be perfect on Retina / high-resolution displays.  

We recommend using the following dimensions:

Width: 48px-250px

Height: Max height 100px

 

Upload Icon 

This is optional. The store icon (known as a favicon), is a square version of your logo, with a minimum size of 128px by 128px. This will be visible in browser tabs and show when a customer bookmarks the page in a phone or tablet.

Upload Store Preview Image

This is optional. The Store Preview Image is the image that appears when shoppers share your website. To note, product detail pages will use the product image as the share preview image. The recommended maximum dimensions are 1600px by 900px.