Abandoned Cart Automation

Improve conversion rates for abandoned carts 

Abandoned Cart Automation helps you recover potentially lost sales by automatically sending reminder emails to customers who add items to their cart but leave before completing their purchase. By enabling and configuring this feature, you can re-engage shoppers, encourage them to return to your store, and increase conversion rates with minimal effort. This guide explains how abandoned cart automation works, how to customize the email settings, and the options available to support your customer recovery strategy.

This feature now includes automation controls to remind customers about their shopping carts by sending them a scheduled email. The scheduled email can be customized per store to provide a personalized experience for every shopper.

Note: This feature is only for carts that originate from stores. Abandoned carts originating from Designer Embeds do not have the same functionality.

To access this feature, you will need to navigate to the Store Admin section from your Storefront and then click on the Settings cog. From there, you'll select Checkout Settings to view the Abandoned Cart Automation feature. 

Once you've enabled the feature, you'll be able to select up to three intervals for the system to send automated emails to your shoppers reminding them of their shopping carts. The intervals chosen can be from 1 day to 20 days after the cart was abandoned.

We have also made some improvements to the Abandoned Carts interface, which can be found by navigating to Stores > Abandoned Carts. With the automation feature, you can now see an overview of the email activity for abandoned carts and the next scheduled dates for those emails to go out!