Marketing tools to help further your web site success
Site Tools
- Hover over Marketing
- Hover over Advanced
- Click Site Tools
Google Analytics
The number one thing to think about in every part of advertising is analytics. Most of these platforms (Facebook, Google, Yelp, Twitter) will have analytics to show you how many people have visited your page, how many people click on a link or button, how many people go to your website, and so on.
For more information regarding Google Analytics and setup -- click here
Once you have your account set up and ready to go. Enter your Google Measurement ID and save to see all your traffic reports at Google Analytics!
Site Verification
Verification is the process of proving that you own your site. Google needs to confirm ownership because once you are verified for a site, you have access to its private Google Search data and can affect how Google Search crawls it.
The Google Verification Meta-Tag is a snippet of HTML that Google will give to you for site verification. There are 2 ways of proving you own the site you claim to own. Need help finding your Meta-Tag?
- Verify through your domain registrar
- Use Alternative Method (Easiest & Recommended) to grab the HTML Tag to copy and paste into your InkSoft Admin Portal
NOTE: You can verify your site through Bing as well
Google Product Feed
Google Data feed is a file made up of a list of products which use groupings of attributes that define each one of your products in a unique way.
Attributes, such as 'condition' and 'availability', can have standardized values, or accepted "answers," or attributes can be open to fill with your own choice of value, such as 'id' or 'title'.
- Click Create New Google Product Feed
- Click Blue Apply to refresh your page
- Click the Green 'Click Here To Download Your File'
- Unzip the file and upload into your Google Account
Google Sitemap
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like, Google Bot, read this file to more intelligently crawl your site.
- Click Download Sitemap
- Click the Green 'Click Here To Download Your File'
- A white page will open for you
- Right Click on the page
- Click View Page Source
- Copy & Paste into your Google Account
Google Tag Manager
Google Tag Manager is a free tool that makes it easy for you to add and update website tags. This can be used for things like conversion tracking, site analytics, re-marketing, and more.
To learn more Google Tag Manager and sign up for a free account, click here: Google Tag Manager
After you successfully create your Google Tag Manager account you will need to copy your unique Google Tag Manager ID (GTM-XXXX). The ID can be found in multiple locations of your Google Tag Manager account, the easiest way to locate the ID is in the account overview after you log in.
Once you've found your Google Tag Manager ID (GTM-XXXX) and paste it into the Google Tag Manager ID section
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