The number one thing to think about in every part of advertising is analytics. Most of these platforms (InkSoft, Facebook, Google, Yelp, Twitter) will have analytics to show you how many people have visited your page, how many people click on a link or button, how many people go to your website, and so on. These numbers are IMPERATIVE to your success!
For example, if you are spending money on advertising and noticing thatGoogle isn’t bringing you as many clicks as Twitter is, you should stop spending as much money on Google and allocate funds in the platforms that are showing more action. Do not waste your money and time on platforms that you can track success, but aren’t seeing any.
Once you have your account set up and ready to go. Enter your Google Tracking ID and see all your traffic reports at Google Analytics!
Verification is the process of proving that you own your site. Google needs to confirm ownership because once you are verified for a site, you have access to its private Google Search data and can affect how Google Search crawls it.
The Google Verification Meta-Tag is a snippet of HTML that Google will give to you for site verification. There are 2 ways of proving you own the site you claim to own.
NOTE: You can verify your site through Bing as well
Google Data feed is a file made up of a list of products which use groupings of attributes that define each one of your products in a unique way.
Attributes, such as 'condition' and 'availability', can have standardized values, or accepted "answers," or attributes can be open to fill with your own choice of value, such as 'id' or 'title'.
Upload your Google Product Feed
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like, Google Bot, read this file to more intelligently crawl your site.
Google Tag Manager is a free tool that makes it easy for you to add and update website tags. Including conversion tracking, site analytics, re-marketing, and more- with just a few clicks, and without needing to edit your website code.
Once you have your account, you will grab your Google Tag Manager ID (GTM-XXXX)and paste that into your Admin Portal of InkSoft.