Sponsors are everywhere. Take the recent Super Bowl as an example. Can you imagine a sports arena or event without corporate advertising? But don’t assume that sponsorships are limited to professional or major sports events. Small local events such as 5K runs and festivals also offer plenty of sponsorship opportunities.
To put together a successful sponsorship program requires a marketer’s mindset and approach.It’s a paradigm shift that requires you to think of a sponsorship as a mutually beneficial business deal as opposed to a donation.