With limited funding and tight budgets, many schools, organizations, and nonprofits are desperate for innovative and simple ways to raise money. Selling customized, printed goods in an effort to fundraise isn't and novel; however, selling these same customized goods in an online, fundraiser-store format is innovative and has a very profitable and exciting future.
Online fundraising, also commonly referred to as ‘crowdfunding,’leverages the power of the Internet, social media and e-commerce in an effort to raise money online. Crowdfunding has exploded with popular crowdfunding platforms such as Kickstarter and Indiegogo. These platforms make it easy for anyone to create and deploy an online fundraising campaign. According to Forbes, in 2013 the crowdfunding industry grew to be over $5.1 billion.