Creative Marketing with T-Shirt Record Holder Tom Rauen

No matter what you think, you're in the business of marketing. Learn some out-of-the-box techniques to make your business stand out.

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Curious how other apparel decorators are running their businesses?

You’re in the right place.

Welcome to the first episode of The Big Idea, an InkSoft podcast hosted by Marshall Atkinson. Learn to run a better, more profitable business directly from the people who are making it happen. We’re sharing stories from successful shop owners, industry experts, and decorating specialists every 2nd and 4th Thursday of each month.

In this week’s inaugural episode, we’re talking to InkSoft user Tom Rauen of Envision Tees. Tom’s made waves in the industry with out-of-the-box marketing efforts, including breaking the Guinness World Record for wearing the most T-shirts at one time (247 shirts, to be exact).

Everyone wants to do business with people they know, like, and trust. Tom has taken that to the next level by getting hyper-involved and hyper-visible. The result is what Tom calls ‘The Celebrity Effect.’ Most people know Tom’s name before he even introduces himself.

Dig into the episode to learn:

How Tom used out-of-the-box marketing ideas to grow his business
The steps he took to double the size of his business through acquiring other shops
What to consider when you’re evaluating large purchases like this yourself
How to make your business stand out in your community