Family Traditions with Northwest Custom Apparel

Running a family shop is not as easy. Learn how to successfully navigate the passing of the shop from one generation to the next.


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The BIG Idea Podcast is back with Episode 5.

First of all, I want to thank all of you for the support. As of September 13th, the podcast has been downloaded in 20 countries and 48 states.


In case you missed any of the previous episodes (looking at you Montana and Wyoming), not only can you catch up on the InkSoft blog, but you can listen, subscribe, and download on iTunes! Remember to leave a comment and give us a rating.

Back to what is in store for this week…

Keeping the Shop in the Family

Many decorated apparel businesses are owned by families. However, even if the next generation has been involved in the business from the start, the actual transition of power is not as easy as you might think.

Handing over a family business can be challenging for a number of reasons. Not only is there the potential for the current “head-honcho” to be protective of the business, but it can also be a highly emotional and tenuous state for the entire shop.

One shop that has done it right is Northwest Custom Apparel.


Erik (Left) Jim (Right)

This week, Marshall sits down with father and son Jim & Erik Mickelson to discuss how they successfully navigated the “passing of the torch” from one generation to the next, and what they see for the future of their shop.

In this episode you’ll learn:

  • Jim & Erik’s top tips for handling the stresses that come with the transitioning of shop leadership
  • How they have been able to leverage each other’s expertise to continue to connect and market to all of their customers
  • What unique ideas Erik was able to bring to the business, and the importance of being receptive to change
  • Which Fortune 100 company Northwest Custom Apparel was the first embroiderer for (hint: Michael Jordan)

Listen to the podcast below! Be sure to subscribe and rate The BIG Idea on iTunes.

Want a little more help with your InkSoft? You can always contact the Support Squad directly at or 1-800-410-3048 Option #1 for support.

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